Playing with Google Trends

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Did you know that Google has a really cool tool that allows you to visualize trends in searches? Google Trends lets you see what stories, searches, and YouTube videos are trending right now in different areas of the world, and also lets you see how interest in different search terms have played out across time and in different regions.  It’s this tool, for instance, that let’s you compare interest in Paw Patrol versus Dora the Explorer or shows you that “searches for ‘Superb Owl’ spike during the #Superbowl each year.

If you really want to get fancy, you can pair this tool with Google Correlate, which allows you to layer your own data over Google Trends data to see how they relate (check out, for instance, how searches for influenza information correlate with actual US Center for Disease Control-reported instances of the flu).

There’s some really cool potential here.

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